The Architecture of Performance
Adding a summary of collective experience and expertise including trading journey that brings the team together.
The MindUP Coaches
Maricel M. Bautista
Lead Coach | Founder
Maricel is the Founder of UP Collective and Lead Coach & Program Director of MindUP Coaching. She helps driven people gain clarity, create actionable plans, and build consistent follow-through for sustainable change. With 25 years of leadership in strategic change and extensive coaching experience, Maricel blends deep listening with structured action to create real momentum.
Client Success Stories
“MindUP completely shifted my trading mindset. I no longer react to volatility with fear; I respond with clinical precision and a calculated edge.”
Alex R., Professional Equities Trader
“The resilience training here is performance engineering for high-stakes environments. It’s clinical, precise, and essential for fast decision-making.”
Sarah M., High-Frequency Analyst
“Trading is 90% psychology. MindUP provides the mindset scaffolding needed to stay disciplined when the tape gets aggressive.”
Marcus T., Portfolio Manager
Ready to Elevate Your Edge?
Maricel M. Bautista
Lead Coach | Founder
As the founder of MindUP, Maricel bridges the gap between high-level strategic thinking and the granular discipline required in trading. Her coaching emphasizes clarity and the creation of actionable frameworks that allow traders to maintain follow-through even during aggressive market tape.
With a foundation in strategic leadership, she works with traders to audit their decision-making architecture, identifying psychological bottlenecks and replacing them with robust, resilient systems for long-term consistency.
Specialties: Behavioral Auditing, Strategic Action Planning, Momentum Coaching, Clear Framework Design
Pete Wittenberg
Senior Coach | Strategic Partner
Pete's approach is rooted in the architecture of performance, helping discretionary day traders build a clinical response to market volatility. With years of experience in strategic intervention, he focuses on transforming emotional reactions into calculated executions, ensuring that resilience is your primary edge.
His philosophy centers on the physiological state of the trader, engineering habits that sustain high-frequency decision making under extreme pressure. Pete helps you move beyond survival mode into a state of sharp, disciplined mastery.
Specialties: Resilience Engineering, Strategic Intervention, Day Trading Psychology, Stress Optimization
Tom Ayers
MindUP Coach
Tom brings a clinical precision to the trading floor, specializing in high-stakes decision-making. His work focuses on the physiological aspects of resilience, training traders to manage stress responses effectively and maintain a razor-sharp mindset across multiple asset classes.
By integrating emotional regulation with market analysis discipline, Tom ensures his clients remain cold-blooded and objective during periods of extreme drawdown or parabolic expansion alike.
Specialties: Decision Science, Emotional Regulation, Drawdown Recovery, Peak Performance Maintenance